Average quality score
7.17/10
Across six scored questions
UC2 - BEAUTY CONCEPT TESTSESSION COMPLETE
Insights dashboard
Beauty — Respondent Analytics
A live behavioral report view tracking conversation quality, response latency, physiological indicators, and customer sentiment metrics.
Session Metadata
Avatar
Arya
Session time
2026-05-21 03:55:36
Length
6m 07s
Turns
22
Language
Hindi + English (bilingual)
Session ID
CD042D864967AA68B79D2ABAD90F5C02
Segment
Considerer
Status
Screened · 6 questions answered
Purchase intent
7/10
Confirmed by direct scale response
Average engagement
96%
Attention and eye contact remained high
Price verdict
Too expensive
The main friction point in the session
Session Phase Flow
367 seconds of structured research phases
OPENING
SCREENING
WARMING
CORE
CLOSING
Opening (-7s to 22s)
Screening (24s to 53s)
Warming (56s to 85s)
Core (87s to 318s)
Closing (320s to 343s)
Emotional Arc
38 windows (10s each) continuous emotion state
Happy (-39s to 67s, 147s to 167s, 277s to 337s)Neutral (77s to 97s, 177s to 267s, 347s to 347s)Sad / Focused (107s to 137s)
Positive Affect (Happy)
Positive affect — genuine enthusiasm or warmth. High-confidence windows correlate with concept excitement.
Evaluative Focus (Neutral/Sad)
Thoughtful, analytical listening. Dominant in Q&A phases; indicates engaged deliberation & deep concentration during read-outs.
Signal charts
Physiological & behavioral tracking
Real-time biometric proxy estimates, attention curves, and latency metrics captured over the 367-second session.
Physiological Arousal
rPPG · 37 windows · quality avg 90.7%Physiological arousal
Pulse Proxy & BPM Estimate
The arousal curve shows the strongest peak around the midpoint of the interview, with the BPM trace following the same directional pattern.
Hover the chart to inspect the exact values for each window.
Pulse ProxyBPM Estimate
Signal quality
Per-Window Signal Quality Score
Most windows stayed above the 0.9 mark, with only a few softer dips that match the source report's fair and poor buckets.
Hover any bar to inspect its signal quality and band.
Quality heat map
>= 0.9 excellent0.8-0.9 good0.7-0.8 fair< 0.7 poor
🧬
Arousal Annotation — Max Delta +23.86 at ~177s
Pulse proxy peaked at 143.51 (baseline 129.98) at ~177s. BPM range: 42.4 – 69.5 BPM.
Visual Engagement Metrics
MediaPipe FaceLandmarker · 38 windowsVisual engagement
Attention · Eye Contact · Engagement over Session
The respondent stayed highly engaged overall, with the biggest drop aligning to one of the deeper evaluative prompts in the middle of the session.
Hover the chart to inspect the exact values for each window.
AttentionEye ContactEngagement
Pose & Blinks
Head Pose & Blink Rate
Biometric indicators tracking gaze deviation and physiological state indicators.
Head Pose — Avg Yaw (° from center)
Blink Rate (per min)
⚠ Blink rate = 0 in 36/38 windows — detection threshold likely miscalibrated
⚠ Head roll = 0.0 all windows — roll computation may not be active
Avg Attention Score
96.5%
Tracked across 38 signal windows.
Avg Eye Contact
97.9%
Iris landmark method (±0.10 midline).
Duchenne Smile Events
15
/ 38 windows (39%)
Genuine positive affect — orbicularis oculi activation detected.
Response Characteristics
Speech signals · voice-chat modeResponse latency
Response Latency & Word Count by Question
Thinking time after avatar finished. Calibrated for reflecting evaluation rather than generic chat.
Hover a row to inspect latency, word count and the 2s reference line.
Response latencyWord count2s threshold shown in dashed red
Composite score progression
Composite Score Progression + Score Components
The composite line tracks overall answer strength, while the supporting bars show depth and specificity across the six question blocks.
Hover a question block to inspect composite, depth and specificity.
CompositeDepth scoreSpecificity scoreAverage composite 7.17
Key Findings
Concept is validated, commercial friction remains.
A summary of the core user feedback, physiological patterns, and recommendations compiled from the session.
Critical Takeaways
Concept Reception Score 7.0/10
“Really excited to have a product which is having all the three things together...” — Initial reaction sets the emotional baseline for the session.
Price Barrier (₹799) — "Too Expensive" Verdict
Score 5.5/10. “चीज बहुत ही महंगा है...” — Code-switching to local language (Hindi) during pricing feedback signals genuine emotional friction beyond polite criticism.
Physiological Arousal Peak +23.86
Pulse proxy baseline 129.98 → peaked at 153.84. Arousal spike aligns with highest-engagement answer moments, confirming verbal enthusiasm.
Exceptional Engagement — 97% Avg Attention
Attention 96.5%, eye contact 97.9%, engagement 97.2% across 38 windows. 15 Duchenne smile windows provide high signal-to-noise ratio.
Q4 Weakest Response — Pricing Sensitivity
Score 5.5/10. Price sensitivity was the lowest performing score block, indicating this warrants deeper validation in follow-ups.
Competitive Context Referenced
“नॉर्मली I have used L'Oreal product but they do not have everything together...” — Spontaneous competitive comparison provides solid positioning benchmark.
Respondent Segment: Considerer
Purchase intent 7/10. Segment classification based on response depth, purchase intent, and behavioral signals. Messaging should address segment decision levers.
Primary Recommendation
Retest the concept with a lower price anchor and a clearer skin-match promise. The idea is strong; the friction is commercial, not conceptual.
Research Note
To capitalize on the expressed enthusiasm for convenience, consider developing marketing materials that emphasize the time-saving benefits of the product, highlighting how it consolidates multiple steps into one effective solution.
Behavioral Narrative
The respondent exhibits a strong initial interest in the 3-in-1 Glow Shield concept, driven by routine complexity (5-6 steps) and time constraints. However, ₹799 pricing represents a clear point of resistance (5.5/10), prompting code-switching to Hindi. Shade matching is a primary trust barrier, with past competitive failures (L'Oreal) top of mind. Despite commercial reservations, the respondent remains highly attentive (96.5%) with positive physiological arousal (+23.86 max delta).
Next Action Plan & Diagnostics
Keep
The time-saving, bundled-product angle resonated quickly and should remain the core message.
Rework
The initial price point is too high for the current framing and needs a softer entry point.
Test Next
A lower-priced variant or smaller format can validate whether intent remains high once price friction falls.
Session Statistics
Physio Quality90.7%
Avg Latency19.6s
Word Count36.2
Filler Words2
Biometric & Calibration Diagnostics
- ✓Duchenne Smile Events: 15 of 38 windows (39%) - genuine positive affect - orbicularis oculi activation detected.
- ⚠Blink Rate Calibration: Blink rate = 0 in 36/38 windows - sensor detection threshold likely miscalibrated.
- ⚠Head Roll Tracking: 0.0 across all windows - roll computation was not active in the current mode.
- ✦Physiological Arousal Peak: Peak pulse proxy reached 143.51 (baseline 129.98) at ~177s (max delta +23.86). BPM range: 42.4 - 69.5 BPM.
Next Action
Question matrix
Interview Transcript & Response Metrics
Isolate specific prompts to view corresponding score assessments, participant responses, and direct signal metrics. Click any question to expand details.